Norwegian Cruise Line Takes Delivery of Norwegian Bliss

 

Today, Norwegian Cruise Line took delivery of the 168,028-gross-ton Norwegian Bliss, from Meyer Werft during a ceremony in Bremerhaven, Germany, marking the conclusion of an 18-month building period.  In attendance were executives from Norwegian Cruise Line, including Andy Stuart, president and chief executive officer, Harry Sommer, executive vice president of international business development, Robin Lindsay, executive vice president of vessel operations for the 16-ship fleet, representatives from Meyer Werft including Bernard and Tim Meyer, managing partners of the German-based shipyard, and the ship’s captain and hotel director. Before cruising to Southampton, England to begin her transatlantic journey on April 21, Norwegian Bliss will showcase all she has to offer to her first guests during a two-day European inaugural preview cruise hosted by Andy Stuart and Harry Sommer. 

Upon her arrival to the U.S. on May 3, the festivities for her U.S inaugural tour will commence with two-night preview events in New York, Miami, and Los Angeles, and will conclude with a grand christening ceremony and sailing from her first homeport at Pier 66 in Seattle, Washington on May 30. Following a three-day inaugural voyage with a call into the port of Victoria, British Columbia, she will return on June 2 and will then embark on her first seven-day voyage to Alaska.

“Norwegian Bliss is one of our most highly-anticipated ships to date, and today marks another exciting milestone for the newest and most innovative ship of our young and modern fleet,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line. “The Meyer Werft team, along with our operations teams, ship officers and crew members, has done an incredible job bringing Norwegian Bliss to life and we cannot wait for guests to experience all she has to offer.”  

“We’re happy to deliver another ship to Norwegian Cruise Line,” said Bernard Meyer, managing partner of Meyer Werft. “We are extremely proud of our partnership of over 15 years and are confident that the first ship custom-built for cruising to Alaska will exceed the expectations of their guests.” 

Norwegian Bliss, the third ship in the line’s Breakaway Plus class, the most successful class in the company’s history, is the first cruise ship specifically designed with features and amenities for the ultimate Alaska cruising experience.  On board, guests will be able to experience their favorite amenities by Norwegian Cruise Line, plus some new first-at-sea offerings.  Norwegian Bliss will thrill and excite guests with the largest competitive race track at sea, a first for any North America-based cruise ship. The two-level electric-car race track sits at the top of deck 19, offering guests amazing views while twisting and turning at a speed of up to 30 miles per hour.  After a thrilling ride, guests can then test their agility at the open-air laser tag course, or race side-by-side on the Aqua Racer waterslide at the expansive Aqua Park, with two multi-story waterslides, one of which extends over the edge of the ship and loops down to the deck below.  

Aboard Norwegian Bliss, culinary enthusiasts can savor new exclusive specialty dining and bar concepts such as the debuting Texas smokehouse – Q, the cruise line’s first full-service Starbucks® store at sea, and Coco’s – a chocolate and sweet treats shop.  At The District Brew House, guests can enjoy a variety of craft cocktails and beers, including local Seattle favorites from Red Hook Brewery. 

Continuing with Norwegian’s commitment to offering incredible entertainment across the fleet, Norwegian Bliss features new programming that includes the Tony Award®-winning Broadway musical, Jersey Boys, and ¡Havana! – an original musical theater show created and produced specifically for Norwegian Bliss.  The creative group behind ¡HAVANA! include Tony Award®-winning director and choreographer Warren Carlyle, Cuban-American design duo Isabel and Ruben Toledo and features original songs by Cuban-American, Grammy-winning singer – Albita. Norwegian Bliss also features a new theatrical cocktail hour experience, Happy Hour Prohibition – The Musical that will transport guests to a New Orleans speakeasy on the eve of the Prohibition era. At The Cavern Club, guests can enjoy their favorite songs from The Beatles live with a talented cover band, in a setting inspired by the Liverpool Club where The Beatles famously performed countless times. 

Guests on Norwegian Bliss can relax with a variety of accommodations including luxurious suites in The Haven by Norwegian®, studio staterooms for solo travelers with virtual ocean views, and plenty of connecting staterooms ideal for large groups and families. Two expansive observation lounges, one exclusively accessible for Haven guests, will offer cruisers uninterrupted views of the natural beauty of the sea and shore throughout their journeys.  

Beginning June 2018, Norwegian Bliss will spend her summer cruising seven-day voyages to Alaska, and fall season cruising to the Mexican Riviera from Los Angeles.  In winter of 2018, she will sail the Caribbean from Miami, and in the 2019 fall/winter season she will cruise from New York City to Florida, the Bahamas and Caribbean.

To book a cruise on Norwegian Bliss, contact a travel professional, call Norwegian at 888-NCL-CRUISE(625-2784), or visit www.ncl.com. 

 

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About Norwegian Cruise Line 

Norwegian Cruise Line is the innovator in cruise travel with a 51-year history of breaking the boundaries of traditional cruising.  Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort-style cruise vacation on some of the newest and most contemporary ships at sea with a wide variety of accommodations options, including The Haven by Norwegian®, a luxury enclave with suites, private pool and dining, concierge service and personal butlers. Norwegian Cruise Line sails around the globe, offering guests the freedom and flexibility to explore the world on their own time and experience up to 27 dining options, award-winning entertainment, superior guest service and more across all of the brand’s 16 ships.

Recently, the line was named “Europe’s Leading Cruise Line” for the tenth consecutive year, “World’s Leading Large Ship Cruise Line” for the sixth consecutive year, the “Caribbean’s Leading Cruise Line” for the fifth consecutive year, as well as “World’s Leading Cruise Line” and “North America’s Leading Cruise Line” both for the second straight year by the World Travel Awards. Norwegian’s next new build, the highly anticipated Norwegian Bliss, will be delivered in April 2018 featuring many firsts-at-sea for the global market including the largest race track at sea, award-winning Broadway entertainment, two observation lounges for guests to enjoy stunning ocean and glacier views and more.  Norwegian will introduce an additional new “Breakaway Plus” Class cruise ship in 2019 and has four additional ships on order for delivery beginning in 2022, with an option to introduce two more ships in 2026 and 2027.

For further information on Norwegian Cruise Line visit www.ncl.com; contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784); or follow us on the following social channels for the latest company news & exclusive content: Facebook, Instagram and Youtube: @NorwegianCruiseLine; Twitter and Snapchat: @CruiseNorwegian; and WeChat: @gonclcn. High resolution, downloadable images are available at www.ncl.com/media-center. 

 

About Meyer Werft 

Founded in 1795, Papenburg-based MEYER WERFT has been managed by the sixth and seventh generation of the Meyer family. This well-established company has approximately 3,300 employees. MEYER WERFT’s extensive production program covers a wide range of ship types, from cruise ships, gas tankers, to car and passenger ferries. In order to stay successful in worldwide competition, production technology has been continuously improved and extended. Today, MEYER WERFT has the most modern production premises in the shipbuilding industry. For more information, go to www.meyerwerft.com.

 

DIGITAL ASSETS AVAILABLE HERE.

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Royal Caribbean International rapid-fire ads tempt a golden market

Jim Berra describes the target as “the savviest generation of consumers that’s ever walked the planet, with a very well-defined and developed BS meter.”

That’s as well-defined and compact a description of Millennials as could be imagined, given that experts in various fields hustle daily to add to the already long list of descriptors that have been gathered to limn them.

As Royal Caribbean International’s chief marketing officer, Berra has to wrestle daily with how to get them onboard for vacations. There are signs he and his team have begun to crack it.

“In your advertising, you need to be who you are,” Berra says of luring Millennials, less commonly known as Generation Y. “You also need to leverage influencers and outside experts to tell your story.

“The days of being able to just sit back and cast the perfect commercial and art-direct it to within an inch of its life – no one’s buying it. So we’re trying to be much more authentic.”

Authenticity is big with Millennials, who represent a golden market as the largest generation in the history of the western world. Reportedly, there are nearly 90 million of them in the U.S., and they make up about a quarter of the population in the U.K.

“As we think about trying to attract new consumers to experience vacations that we offer, our sweet spot is what we call ‘Maturing Millennials,’” Berra explains. “So think married couples, early 30s, typically with kids, but younger kids at this stage in the game.”

Royal Caribbean has developed a rapid-fire approach to advertising its charms to the Millennials – whose information lifelines are in social media – posting a video a day as 15-, 30- and 90-second “short stories” about the cruise experiences it offers.

“Today we look more like a publishing company than we do like a traditional marketing organization,” Berra says. “The web eats content at an unbelievable rate, so we have to be out there making it every day.”

Results? “Our overall passenger growth in the U.S. is up, let’s say, 8 percent,” Berra says. “We’re seeing kids ages 4 to 8 growing north of 20 percent over the same time period, the last year.

“So call it 2.5 times, roughly, the rate of growth of our overall guests, with kids kind of in that sweet spot of 4 to 8, 4 to 12,” which is to say the children of “Maturing Millennials.”

That’s the upper end of the Millennial age range of roughly 18 to 34 who, while they’re known as being careful with a buck, have more disposable income than other cohorts and are well into family life.

That’s where the brand is happily positioned to attract them, according to Berra. Shipbuilding innovations, many aimed directly at giving families new onboard experiences, has widened Royal Caribbean’s appeal and flattened the classic challenge that kids won’t have enough to do, that they’ll be bored.

“I think we’ve overcome that,” Berra says, satisfied, but not resting on any laurels.

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Grand Opening of St. Maarten Eco-Adventure Park Marked with Ribbon-Cutting Ceremony with Carnival Sunshine Officers, Carnival Corp. Executives, Island Officials

Posted on: April 13th, 2018Featured, News Blog, Press Releases

Carnival Cruise Line celebrated the grand opening of Rainforest Adventure’s Rockland Estate with a ribbon-cutting ceremony at the new eco-park attraction.  The event included government officials, including Prime Minister Leona Romeo-Marlin and Governor Dr. Eugene Holiday, Rainforest Adventures president Josef Preschel, officers from Carnival Sunshine which was in port for the festivities, and Carnival Corporation executives, including David Candib, vice president of development and operations for the global port and destination development group.

With financing from Carnival Corporation and built by Rainforest Adventures, Rockland Estate is a one-of-a-kind attraction that offers something for everyone with a variety of thrill-seeking adventures, including the world’s steepest zip line, a mountain chair lift with breathtaking views, a heart-racing tube ride and a museum showcasing the rich history and culture of St. Maarten and its people.

Rockland Estate is considered an eco-adventure park committed to preserving native eco-systems while ensuring the sustainability of the estate’s physical and intangible attributes. The overall goal of the Rainforest Adventures team in building the attraction was to enhance and preserve St. Maarten’s natural and built environments and endorse its cultural and historical significance, while also promoting education through adventure.

Located on the historic Emilio Wilson Estate a short ride from St. Maarten’s Port of Philipsburg Cruise Terminal, Rockland Estate eco-park encompasses the widest variety of thrill rides and attractions in the Caribbean. The lineup features:

  • Soualiga Sky Explorer: Soualiga Sky Explorer encompasses 68 four-passenger chairs that take guests to a transfer station for zip line and tubing rides, and then on to the top of one of St. Maarten’s highest points at 1,125 feet where they can take in spectacular panoramic views.
  • Sentry Hill Zip Line: From the transfer station at the midpoint of the Soualiga Sky Explorer, guests can experience the exciting Sentry Hill Zip Line, where riders traverse a 1,600-foot, four-span line that provides unforgettable vistas of the mountain ridge.
  • Schooner Ride: The Schooner Ride at the midway point of the Soualiga Sky Explorer gives guests the chance to surf down the mountain in large 40-inch inner tubes across a specially designed 657-foot track of heart-pounding curves mixed with fast straightaways.
  • Top of Sentry Hill: One of Maarten’s highest elevations, Sentry Hill, offers walkways and platforms that encircle the mountaintop, showcasing 360-degree vistas of the island with views of neighboring Saba, St. Barts, St. Eustatius and Anguilla.
  • Flying Dutchman: The Flying Dutchman is Rockland Estate’s main attraction and the world’s steepest zip line. It guarantees thrill-seekers the ride of a lifetime while securely harnessed in a chair, dropping them 1,050 feet in elevation from the top of Sentry Hill down the mountain over a 2,800-foot span.
  • Emilio Wilson Museum: Originally built as a plantation home in the 1700s, the museum tells the powerful story of Trace Wilson, who was born into slavery on the property, and her direct descendant, St. Maarten pioneer and preservationist Emilio Wilson. It also highlights the customs, traditions, lifestyle and stories that have earned St. Maarten the moniker “The Friendly Island.”

Guests from eight Carnival Corporation’s brands with itineraries visiting the island will have the opportunity to experience the new shore excursion, recently named a top Caribbean attraction by USA Today 10Best.

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Carnival Horizon Captivating Guests with Visits to Stunning European Ports, New Onboard Features and Attractions During 13-Day Maiden Voyage from Barcelona

Posted on: April 11th, 2018Featured, News Blog

Carnival Horizon is on the final leg of its 13-day inaugural voyage from Barcelona, captivating its 4,200-plus guests along the way with visits to stunning European ports like Dubrovnik, Malta and Corfu, as well as new features and attractions, including the first-ever Dr. Seuss water park, Smokehouse Brewhouse with “real deal” barbeque favorites created by Food Network star and longtime Carnival partner Guy Fieri, and the line’s first teppanyaki venue.

The 13-day inaugural cruise kicked off the ship’s European season that runs through May.  Following its Mediterranean voyages, Carnival Horizon will reposition to New York for a summer schedule of four-day Bermuda and eight-day Caribbean cruises then launch year-round six- and eight-day Caribbean sailings from Miami in September.

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Carnival Cruise Line Takes To The Road With “Agentpalooza 2018” Bus Tour For Travel Agents

Posted on: April 11th, 2018News Blog

Carnival Cruise Line will visit agents on its popular festival- inspired “Agentpalooza” bus tour from June 11-14 with stops throughout Southern California.  Hosted by Carnival’s Senior Vice President of Sales & Trade Marketing Adolfo Perez and the line’s sales leadership team, each tour stop includes five different areas featuring specific entertainment and sales and marketing activities. A main stage will feature new marketing and product experiences and a variety of engaging entertainment activities between agents and Carnival sales team members.

“Last year’s event was such a great success thanks to the support, active participation and enthusiasm of the thousands of travel agent partners who showed us exactly why we call them rock stars,” said Perez. “We’re excited to take the bus tour to Southern California and visit with agents as we build excitement for the arrival of our newest ship, Carnival Panorama, which arrives in Long Beach at the end of 2019.”

New this year with the Agentpalooza tour is a T-shirt design contest that launches today. Agents may submit a rock&roll-inspired design to the line through April 25, 2018. A Carnival judging panel comprised of Perez, Carnival Cruise Line’s President Christine Duffy and Carnival Cruise Line’s Vice President of North American Sales Mike Julius will select a final design to be featured on the official 2018 Agentpalooza T-shirt. The winner will receive a seven-day Carnival Caribbean cruise and five runners up will receive $100 gift cards. The T-shirts will be sold at each event, with all profits going to St. Jude Children’s Research Hospital.

Stops on the “Agentpalooza” bus tour schedule include:

  • June 11: Pasadena, Calif. – Rose Bowl Stadium
  • June 12: Orange County, Calif. – Mile Square Park
  • June 13: San Diego, Calif.- Chula Vista Bayside Park
  • June 14: Long Beach, Calif.- Carnival’s Long Beach Cruise Terminal

Each event will feature a red carpet entrance where agents may take “selfies” using a custom “Travel Agents Rock” filter. Agents will also have an opportunity to sign their name on the Agentpalooza bus and apply temporary “Travel Agents Rock” tattoos resembling the tattoo Perez had inked on his arm at last year’s event.

As a new element, agents may participate in games designed to bring Carnival’s onboard experience to life, all of which will be hosted by a Carnival cruise director. These include a “Choose Fun” trivia game, bingo and dancing.  Throughout the event, agents will meet and interact with the sales leadership team and their local business development directors.  A merchandise tent will have Carnival items for sale with all profits benefiting St. Jude Children’s Research Hospital. Light snacks will be provided and exciting prizes, including a complimentary Carnival cruise for two, will be given away at each “Agentpalooza” tour stop.

Registration is now open. Travel agents are encouraged to sign up early for these events, as availability is limited. During the tour dates, agents will also be able to follow the tour and participate in events online via GoCCL.com and Carnival’s trade Facebook page. For complete details surrounding Carnival’s “Agentpalooza” bus tour, travel agents may visit GoCCL.com.

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