Famous for its unspoiled beaches, excellent facilities and fun-in-the-sun activities so closely associated with warm water cruising, the private Bahamian island of Half Moon Cay is the focus of a new digital marketing campaign from Carnival Cruise Line.
The new “Smile at Half Moon Cay” campaign celebrates the natural beauty that awaits guests at the idyllic tropical paradise, which has been named Best Private Island in Porthole Magazine’s Readers’ Choice Awards for the past 20 years.
The creative concept employs a horizontal shot of the lush, crescent-shaped island to form a “smile” with images of guests relaxing in a 700-acre aqua-marine lagoon and surrounded by tag lines that include “Smile and Cheers to the Sunset” and “Smile with Your Toes in the Sand.”
With more than 350 port calls from eight different U.S. homeports scheduled over the next two years, Half Moon Cay is one of the line’s most visited destinations and consistently earns some of the highest ratings from guests who enjoy biking, kayaking, organized stingray encounters and other shore excursions, along with cabanas and luxury villas. A host of on-island dining and beverage opportunities, including the Tropics Restaurant, the Lobster Shack and “Wish I Could Stay Here Forever” bar are also available.
The campaign will launch across digital, social, CRM and trade, including the line’s travel advisor site, GoCCL.com.
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Author: Vance Gulliksen
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